Our Commitment to You
As the founder of Rays of Joy, I am deeply passionate about creating clothing that not only looks good but also feels great for children. Our brand was born from the belief that kids should experience the world with comfort, confidence, and a sense of playfulness — and that their clothes should reflect that spirit. Every collection we design is made with love, using soft, eco-friendly fabrics that are gentle on the skin and kind to the planet. It’s truly heartwarming to see the joy our pieces bring to kids and the trust families place in us. I am so grateful to be part of this incredible journey and to help make everyday moments brighter for both parents and their little ones. Thank you for supporting Rays of Joy and letting us be a part of your child's story.
About us
Our main goal is to create a new pattern every time that is appropriate for the child’s surroundings, worn for any occasion, and easily accessorised. Rays of Joy is fully driven to add a rainbow of colours to your child’s wardrobe with elegance and style.
Discovering your style has never been so easy!
Rays of Joy is a metaphor for our product line, which is hand-picked with the sole goal of making a home feel happy while dressing up a child. We design our products with a child’s basic comfort, wellbeing, and a welcoming texture and something that’s “in-fashion”. As a driven mother and aspirational businesswoman, our creator Shruthika Sethu Madhavan is focused on creating products that are both child-centred and helpful to family members who are searching for reasonably priced apparel for a variety of events.